We’re honoured to share that our ‘Reasons to Foster: Worth it’ campaign has won Bronze in the Social Purpose category at The Drum Awards for Marketing APAC 2026.
Created in partnership with Havas Hong Kong, the campaign aimed to raise awareness of foster care in Hong Kong. Through heartfelt storytelling, short-form videos and targeted community outreach, the campaign encouraged more people to take the first step towards providing a safe and loving home for children in need.
The Drum Awards is a global awards programme celebrating excellence in marketing and media, and we’re deeply grateful to see foster care and foster families in Hong Kong recognised on this international stage.
This campaign was made possible through the creativity and dedication of the team at Havas Hong Kong, alongside the support of our foster families and community who believe every child deserves a loving family. Thank you to everyone who helped bring this campaign to life.
Learn more here about the Award.