The Next Chapter
The Next Chapter
Who We Are

What we have learned
Over the years, we’ve learned a lot from working with the vulnerable girls and babies that we serve. Despite the challenges that they’re up against, we have hope for their future. We’ve learned that it is in “family” – a safe, loving, and permanent family – where their life stories can be changed. We’ve also learned how powerful a community can be, and the many different ways that the community can engage with the issues that we face. We believe that it takes a village to raise a child, and that everyone has a role to play in serving the most vulnerable in our city.
(1987 – June 2016)

New Logo Concept
(New logo starting July 2016)
Where we are going
Now, nearly three decades on, we are challenged to take a hard look how to serve more children, youth, and families, because the need for our services is only growing. We don’t just want to be there at a point of crisis for young girls and children, we want to see a community so supportive of pregnant teenagers and children without families that they open their own hearts to help, and organizations like Mother’s Choice are no longer needed. We want to put ourselves out of business!
For this to happen, we need to be a catalyst for positive social change. The issues we tackle are complex. From teen pregnancy to children living in institutional care – there is no way for a single entity to achieve large-scale change in these areas. It will take many individuals and organizations working together to bring lasting change. It will take all of us!
Our new vision is bold, but we have hope that together, we can make it a reality. That’s why we’ve worked hard to redefine our identity to reflect a picture of the future we want to see. Our new logo symbolizes not only the embrace of a family, but also the support of a community that wraps around those most vulnerable in our city. Our color palette of rose, purple and pumpkin, reflects the warm and hopeful welcome that we offer to our clients who need us.
Over this next year, you will see updates to our website and materials that will be a better reflection of our work and our spirit. We are full of gratitude for where we’ve come from, and excited for what is to come.
VISION
Every child in a loving family.
MISSION
Joining hands with our community to give hope and change life stories.
CORE VALUES
Hope, Courage, Relationship, Community, Catalyst.
It takes a village to raise a child, and
Hong Kong needs your help more than ever.
Will you join us on the journey?