• Sky Siu, Chief Executive Officer

    As CEO of Mother's Choice, Sky leads a team of staff and volunteers in achieving the organization's vision of seeing every child in a loving family. She oversees Mother's Choice's four core services and engages the community by bringing our mission to life of joining hands to give hope and change life stories for Hong Kong’s most vulnerable children.

    Sky's deep-rooted commitment to child and youth welfare stems from her upbringing as the daughter of missionary parents in West Ghana, where she spent her early years. Prior to Mother's Choice, she served as KELY Support Group's Executive Director for 12 years, honing her expertise in developing systemic solutions to nurture and strengthen families.

    She was a member of the World Economic Forum's Global Shaper Community and is a public speaker on mental health and other social issues. Since 2015, Sky has advanced Hong Kong's welfare policy as a Standing Committee Member for the Hong Kong Council of Social Services. Most recently, Sky co-founded "Voice for Social Good," a platform bringing together nonprofit leaders to foster collaboration, exchange, and the development of an inclusive, thriving nonprofit sector in Hong Kong.

    Born in Hong Kong, Sky holds a Pre-Med degree from Taylor University and a Masters in Public Health from the University of Hong Kong. She lives in Hong Kong with her husband and two young children.

  • Laure Azemard, Chief Marketing and Development Officer

    WHY GIVING MATTERS
    Laure is the Chief Marketing and Development Officer, initially joining Mother’s Choice as a volunteer in 2019. Her passion for her role is fueled by two main pillars: marketing's mission to place clients at the heart of every decision, and fundraising's unreasonable goal to engage loyal supporters in improving the lives of countless children and young women.

    Prior to joining Mother's Choice, Laure held global leadership positions at Louis Vuitton Moët Hennessy in France and Hong Kong, and led Digital Transformation initiatives at Novartis in Switzerland. Her educational background includes an MBA from INSEAD and a Master's degree in Innovation and Technology from École Centrale Paris in France. Since 2010, Laure and her family have called Hong Kong home, cultivating a profound appreciation for the city's culture and vibrant community.

    WHICH CORE VALUE RESONATES MOST WITH YOU?
    Hope resonates most with me. I'm deeply hopeful about love and family as the transformative power in children's lives. This driving force energizes me, inspires me, and helps me challenge the status quo daily.

  • Charmaine Tidmarsh, Director, Clinical & Residential Programs

    CHAMPIONING POTENTIAL INTO EXCELLENCE
    As the Director of Clinical and Residential Programs at Mother's Choice, Charmaine oversees the operation of two residential services for children and young girls – our pregnant girl’s hostel and our child care home. She designs, delivers and upholds high-quality programs and training curriculums that ensures our care providers, including staff, volunteers, foster and birth parents, can access crucial training to care for their children and girls safely and lovingly. Her personal mission is to champion the rights of children and girls, and to enable them to reach their fullest potential. Because every girl deserves a second chance.

    Charmaine is also Head of the Early Intervention team where she ensures that all children under Mother’s Choice care receive early screening and therapeutic intervention so that they can reach their optimum potential. Charmaine has a Masters’ degree in Infant and Early Childhood Development from the USA with an emphasis in Mental Health and Developmental Disorders. She is also a registered occupational therapist in both HK and the UK.

    WHICH CORE VALUE RESONATES MOST WITH YOU?
    We reach our full potential in authentic relationship. We are all created to be connected in a secure family, and family is the most powerful agent of change.

  • Lily Ng, Director, Culture and Storytelling

    CREATING COLORFUL EXPERIENCES
    Lily is Director, Communications and Philanthropy where she sees her role of resident storyteller to help tell of the many changed life stories as a result of the work of Mother’s Choice. She delights in creating distinct and authentic experiences that help to build connections and deepen engagement with the many stakeholders of Mother’s Choice. Because we believe it takes a village to raise a child, and everyone has a role to play.

    Before joining Mother's Choice, Lily held senior regional marketing positions at The Walt Disney Company and Warner Bros. She joined the non-profit sector to help “disrupt” the child welfare system to meet the growing social needs of Hong Kong. She holds a Bachelor of Commerce from Ryerson University in Toronto. Lily thrives in organizations that are purpose-driven because when they can mobilize their resources into powering a better world, they are game-changers.

    WHICH CORE VALUE RESONATES MOST WITH YOU?
    Community. Because we have seen how powerful it is when our community works together to turn crisis into hope. Everyone has a role to play, and everyone can make a difference.

  • Louise Liu, Director, Finance and Operations

    MAKING IMPACTFUL CHANGE HAPPEN
    Louise is a visionary leader dedicated to driving transformative change through innovative and strategic initiatives. As the Director, Finance and Operations of Mother’s Choice, she spearheads the organization’s strategic vision, overseeing Finance, Human Resources, Information Technology and Facilities & Administration with foresight and expertise.

    Passionate about creating lasting and positive impact, Louise has been at the forefront of driving financial sustainability and enhancing the agility of Mother’s Choice since she joined in 2023. With a keen eye for innovation and a dedication to fostering a supportive and effective organizational culture, Louise is dedicated to setting new standards and driving meaningful progress. Before joining Mother's Choice, Louise was Asia Pacific Technology Chief Operating Officer at Morgan Stanley. She is a qualified accountant and has a Master in Business and Administration. Louise’s strategic vision and relentless pursuit of excellence make her a catalyst for transformative impact.

    WHICH CORE VALUE RESONATES MOST WITH YOU?
    Courage. We are not afraid to go into uncharted territory and to stand up for children in adversity. We are a voice for children and young people to be in family.